Mark Zuckerberg’s Promises To Fix Facebook In 2018

Mark Zuckerberg’s Promises To Fix Facebook In 2018

Mark Zuckerberg Promises to Make Your Facebook Feed 'More Meaningful'

Facebook CEO vows to do the job he already has, but better…

That in a nutshell is Mark Zuckerberg’s New Year Resolution, but it will be interesting to see if he comes through by the time 2019 roll around.

In previous new year mission statements, he’s vowed to learn Mandarin and build AI control systems for his home. This year though he has instead decided to turn his attention to the day job. Unlike the vast majority of people who make New Year Resolutions however, Zuckerberg is likely to make good on his promise.

Zuckerberg admitted in a post on his page on the social network, that Facebook makes “too many errors enforcing our policies and preventing misuse of our tools…If we’re successful this year”, he said, “we’ll end 2018 on a much better trajectory”.

Facebook (FB, -4.53%) on Thursday began to change the way it filters posts and videos on its centerpiece News Feed, the start of what Chief Executive Mark Zuckerberg said would be a series of changes in the design of the world’s largest social network.

Zuckerberg, in a sweeping post on Facebook, said the company would change the filter for the News Feed to prioritize what friends and family share, while reducing the amount of non-advertising content from publishers and brands.

Facebook, which owns four of the world’s most popular smartphone apps including Instagram, has for years prioritized material that its complex computer algorithms think people will engage with through comments, “likes” or other ways of showing interest. Zuckerberg, the company’s 33-year-old co-founder, said that would no longer be the goal.“I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions,” Zuckerberg wrote.

The shift was likely to mean that the time people spend on Facebook and some measures of engagement would go down in the short term, he wrote, but he added it would be better for users and for the business over the long term.